Art Director/Designer: Victoria Shapow
Creative Director: Jeff Cenna
Copywriter: Bowen Mendelson
Worked with Nature’s Fynd to create concepts for the key visual, website, emails, and social media for their vegan salad dressing collaboration with Eric Ripert. Our goal was to create hype around this limited edition release in partnership with celebrity chef Eric Ripert, in hopes of selling out quickly to create more buzz for the brand. With a mix of social media ads, emails, influencers and PR placement, the collection sold out within a day!
