Lead Art Director: Victoria Shapow
Creative Director/Copy: Carrie Genovese
Photographer: Victoria Shapow + Gloria Christina

I concepted and re-designed imagery for hundreds of Head & Shoulders e-content tiles in order to elevate all creative to be more social media friendly, cohesive, and beauty forward. This project consisted of concepting, photographing and designing new product images and enhanced digital content to create compelling product communication on sites like Target, Amazon, Walmart, and Head & Shoulders. Previous e-content tiles were also updated with new design/copy and label art to make the entire collection more cohesive. The total of all the re-designed tiles was around 500+.

 

Art Directed, photographed and designed e-content for the Head & Shoulders Scalp X line. This project consisted of concepting, photographing and designing new product images and enhanced content to create compelling product communication on sites like Target, Amazon, Walmart, and Head & Shoulders.

E-content created for Costco’s website to educate customers on different formulas.