The "POP Throwback Party" was a nation wide free POP Pilates class event held at 24 Hour Fitness. The event was to bring awareness of POP Pilates classes to the current and future members at 24 Hour Fitness. I worked with Cassey Ho, the creator of POP Pilates, to come up with this concept for the photo shoot, marketing design, and event details. I photographed 3 POP Pilates instructors to be featured in all of the ads, designed the initial look, and then worked with the marketing team at 24 Hour Fitness to implement the designs for all printed and digital materials. 

Art Direction / Photography/ Design: Victoria Shapow
Creative Direction: Cassey Ho
Marketing material design: 24 Hour Fitness
Hair/ Makeup: Tiffany Lee

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness Web slider design

24 Hour Fitness Web slider design

24 Hour Fitness promotional print materials to hang in all gyms

24 Hour Fitness promotional print materials to hang in all gyms

The party logo was printed on sweatshirts and distributed to all the instructors at each gym.

The party logo was printed on sweatshirts and distributed to all the instructors at each gym.

24 Hour Fitness social media tiles

24 Hour Fitness social media tiles

24 Hour Fitness

24 Hour Fitness

Signage in the Hollywood 24 Hour Fitness

Signage in the Hollywood 24 Hour Fitness

Video released before Throwback Party to promote the class and also teach instructors this bonus routine to use for the party.
Video by Avery Xie