Tazo tea went through a rebrand and needed their website to match their new brand look and connect with their consumer differently than ever before. While working as interns at Upshot, we were tasked with creating a new Tazo website concept that would encourage the target to linger and explore the site to learn more about their brand and teas. According to our analytics, 60% of consumers were viewing the current site on a mobile device, so we had a mobile first mindset while creating the site. The four aspects we focused on while designing were playfulness, product focused, simplicity, and movement.
After presenting our concepts to the Tazo team at Upshot, they integrated some of our features into the real website that they created for Tazo.
Art Director: Victoria Shapow
Developer: Ashley Altus
Account coordinator: Hannah Vantrease
Analytics: Andrew Clark