Staches Steins Smarts is a campaign and event that I created to gain awareness and fundraise for the Movember Foundation. I decided to hold a "Mustache Trivia" event at Goose Island Brewing Company, where guests would pay a $15 donation fee to cover the cost of one beer, their trivia card, and entrance into the mustache contest. To advertise this event, I created a poster, bus shelter, CTA train banner, informational coasters to be set out on the tables in the weeks prior to the event, and a stop-motion promo video for social media.

Art Direction/ Design/ Photography/ Video: Victoria Shapow