The Sheroic Podcast is a smart, raw, and thought-igniting show co-hosted by two powerhouse female entrepreneurs and real life friends: Cassey Ho, CEO of Blogilates and Lisa Bilyeu, Co-Founder of Quest Nutrition. For the launch of The Sheroic Podcast, I worked with co-host Cassey Ho to create a creative direction and brand style for the podcast's promotional materials, website, and social media presence. We wanted to create a pop art inspired, super hero, comic book type of look that would portray them as female super heroes and also give the same fun, light-hearted vibe as their podcast. I carried out that style in their brand photoshoot by using primary colors, high key lighting, and fun expressions.
Creative Direction: Cassey Ho
Art Direction / Photography/ Design: Victoria Shapow
Hair/ Makeup: Tiffany Lee