Shapovalov Winery is a fictitious Russian winery located in Sonoma County. I created the package design, branding, & naming for 3 Shapovalov merlot wines targeting 3 different target audiences. "Matryoshka" is meant for a more cost conscious, young consumer, "Siberian Sound" is in the mid-level cost range appealing to the middle aged wine enthusiasts, and "Dacha" was designed for an older consumer that loves a good bottle of wine, no matter what the cost is. "Dacha" was expanded out into a print campaign and point of purchase advertisement as well.
Art Direction/ Design/ Photography: Victoria Shapow