RUSHD is a fictitious beauty company that I created a name, branding, products, and packaging for. RUSHD sells a box set of products which contains a dry shampoo, sleep balm, and a cotton face mask and would be sold in stores like Anthropologie. The target market for this product is busy women in college and career driven women that feel like they don't have time for any basic pampering. These products are meant to help her out during a chaotic week or serve as a gift to a friend who needs a little extra time for herself. I chose the bright colors and chaotic lines and patterns to portray the hectic lifestyle that my consumer feels like she has.
Art Direction/ Design/ Photography: Victoria Shapow