Organic and Pure, an organic Chicago tea company, is a brand with a quality product that isn't standing out enough on the shelf because of it's poor package design. I rebranded and redesigned Organic and Pure by making the design much cleaner, more modern, and photographic to reflect the high quality, organic ingredients in their teas. For 3 of their tea flavors, I photographed ingredients that were in each tea in interesting patterns to make it easier for the consumer to identify the tea and to catch their eye as they walk past the shelf. I also illustrated an infographic for 4 types of tea that would be used on Organic and Pure's website and social media sites.

Art Direction/ Design/ Photography: Victoria Shapow