For this campaign, I wanted to create awareness about Chicago's infamous Lakefront Trail and offer it as a commute alternative with a beautiful view. The Lakefront Trail is 18 miles long and follows Lake Michigan from the North side of Chicago to the South side. To get people to take this scenic route on their bike in the morning instead of sitting in traffic, I created a print ad, inspirational mile marker signs, and street banners that line the entry points to the trail. I also created an app called "Lakeshore Guide" that people would use to view the full map of the trail along with attractions in each neighborhood along the trail.
Art Direction/ Design/ Photography: Victoria Shapow