Shopper marketing display and recipe card designed to show four simple Kraft recipes that can be made by combining Kraft Parmesan and Classico sauces. These dishes were shot in a modern style to represent the modern simplicity of Kraft Parmesan, while the tableware and rustic wooden table are meant to bring a classic, traditional feeling to the image as a representation of the traditional Classico sauces. These images were used for the POS piece, recipe cards, online Kraft recipes, and social media purposes.

Art Director: Victoria Shapow
Photographer: SGS Studios
Agency: Upshot