In this concept campaign for Boar's Head Meat, our creative brief challenge was to target this brand towards men instead of women. Our target consumer was men between age 35-55, most likely living in an urban environment, they live alone and have an expendable income, and they like to use high quality products. Since our target consumer is living alone and may not have the knowledge or time to cook, we wanted to show Boar's Head as a simple solution to a high quality meal that takes minimal effort. We portrayed the meat as royalty and our consumer as a King enjoying his feast.
Art Direction: Victoria Shapow, Nina Delise, Cassia Watts, Yesi Reyes
Design/ Photography: Victoria Shapow