Blogilates needed a logo and website re-brand to continue connecting and growing with her millennial and gen z audience. I created a logo that felt very young, fun, and modern, like the Blogilates brand, and incorporated the heart from the last logo so the fans still felt like they related to the new branding. The website was designed with the same fun and modern design concepts, but we also created very user friendly workout calendars and searchable videos and recipes so fans could easily locate their favorite content from the past 10 years of Blogilates. While art directing the user experience and look, I also worked with a team of developers to create this website.
Art Direction/ Design/ UX Victoria Shapow
Web development: Effector