Black Ink Bitters is a start-up gourmet bitters company that started in Michigan in 2016. In order to get their products into local bars, restaurants, and shops in Michigan and Chicago, they needed full branding, bottle sourcing, package design, website design, and promotional photography. The name Black Ink Bitters comes from the process of testing bitters by dropping them into water and watching the drops spread out like ink. The branding and package design reflect the name by showing abstract images of movement through water as if you're watching the process of the bitters being tested.
All images in label and business card artwork were taken by Victoria Shapow


Art Direction/ Design/ Photography/ Videography: Victoria Shapow